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Colorful poster with 'PUREPOWER' text, showing cookies, a raspberry, lemon, peanut butter, and silhouettes of people running over a fiery ground.

Brand Legacy—The PurePower brand will be introduced in 2024. It is a competitively-priced, low-sugar, protein-packed cookie that comes in five different flavors; razzle-dazzle raspberry, zesty-lift lemon, chunky-bar chocolate, oat-rageous oatmeal, and nutty-boost peanut butter. The brand is known for its ability to satisfy, replenish needed energy, and indulge cravings for something naturally sweet and nourishing. Copy Strategy Target—Adults and kids looking for a delicious, and healthy energy boost. Benefit—PurePower Cookies are delicious, satisfying, and nourishing. They are revitalizing. Reason to Believe—PurePower Cookies deliver the naturally delicious flavors of real raspberry, lemon, chocolate, oatmeal, and peanut butter. No extra sugar is added and each cookie is packed with 20 grams of protein, almost as much as in a premium protein shake, and less than 10 grams of sugar. Tone—PurePower is energetic, powerful, and fun. It revives and revitalizes. Strategic Goals—The PurePower brand has a fun, revitalizing nature that provides a delicious and healthy way for people to live life to the fullest. Tactical goals—Increase the rate of use of PurePower Cookies by highlighting many different usage occasions. Execution style—Humorous advertising in step with PurePower’s upbeat, convenient, and revitalizing nature. Key Customer Groups — Young adults aged 18–34 years living active lives, often too busy for regular meals, that want something delicious, filling, and Mehr sehen

#food #fitness #advertising #illustration

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