A bakery logo for 'La Concha', spelt L-a C-o-n-c-h-a: a concha bun seen from above, its sugar crust scored in the fanned ridges of a scallop shell, the mark above the name in a warm slab serif, sugar pink and toasted brown, flat artwork on a plain turquoise ground, square-on, no mockup or shadow, no other words, no quotation marks Mehr sehen