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A collage of scenes showing diverse people enjoying baseball: cheering in a bustling city street, watching a game at a stadium, and a family watching on TV at home. A man in a baseball jersey takes a selfie, others wear team gear.

A collage of scenes showing diverse people enjoying baseball: cheering in a bustling city street, watching a game at a stadium, and a family watching on TV at home. A man in a baseball jersey takes a selfie, others wear team gear.

Consumer segmentation: Demographic: Age 15-50 Any gender Located in the U.S along with international markets (Japan) Psychographic: Fans who enjoy watching star players Committed baseball fans Fans that follow trends and social media pages Behavioral: Young fans who are active on social media keeping up with the newest updates Fans who spend money on merchandise Fans who watch games both in person and on TV Ver mais