Translation into English: "Hello everyone. Welcome to the simulated scenario 'Metaverse Marketing ā Session No. 9'. We are in the meeting room of the sports brand 'SportX'. It's 10 a.m., and we have only 15 minutes to make a crucial decision: should our brand enter the metaverse or not? Four people are at the table, with four completely different points of view: 1. Ali, Innovation Manager, 35 years old. He's wearing AR glasses, his laptop is connected to the monitor. He says: 'If we don't do it this year, the next generation will know us as the brand of grandpas.' 2. Mahnaz, Finance Manager, 42 years old. Audit documents and figures are in front of her. She sees a budget of $2 million and asks: 'We have no tax regulations, NFT values are crashing. What's the guarantee?' 3. Mamad, Gen Z, 22 years old. He's connected via video conference from university. For him, the metaverse is a second home. He says: 'Virtual shoes mean belonging. If you're not there, we'll go to Adidas.' 4. Mrs. Salimian, traditional customer, 58 years old. She's wearing store clothes, the same salesperson that her real-life customers trust. She says: 'My customer paid $400 for a picture of a shoe and regretted it. Is this a market?' Discussion focus: A permanent store in The Sandbox and 5,000 fan NFTs. Mahnaz says Nike is on Roblox but its metaverse revenue is less than 2%. Ali says if we don't take the risk, in three years it'll be too late. Mamad says my generation won't wait. Mrs. Salimian says: '70% Ver mais