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Four colorful posters depicting Alaskan landscapes with text slogans and QR codes.

Four colorful posters depicting Alaskan landscapes with text slogans and QR codes.

WHAT: A OOH campaign in cities like Chicago, Minneapolis, Columbus, and Kansas City, showcasing arresting visuals of Alaska with contrasting copy: ā€œStill Wild at Heart.ā€ ā€œOut of Office, Into the Wild.ā€ ā€œYouā€™ve Earned a Different Kind of Break.ā€ HOW: High-traffic placements on the train, bus and subway stations, downtown billboards. Use QR codes on all ads linking directly to a mobile-first campaign page with sample itineraries, a quiz (ā€œWhatā€™s Your Alaska?ā€), and trip planning tools. Sync timing with moments of peak burnout: post-holiday return to work, tax season, or back-to-school periods. Ver mais

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