A six-panel collage with diverse people smiling, financial graphics showing money and 'Super Fund', and a cityscape at sunset with text about saving.

Social Influence – “Super Savers Unite” Campaign Intervention: Create a national campaign featuring diverse Australians (aged 25–60) sharing short video testimonials about how and why they started contributing voluntarily to their super. These videos would be shared on social media, buses, and news platforms. Encourage users to post using #SuperSaversUnite. Slogan: “Join the movement. Future you will thank you.” Visual Idea: Collage of smiling Australians with captions like “I add $20/week” showing their age and job type. SHIFT Principle: Leverages social norms and peer influence—seeing people like you taking action can increase motivation to follow suit. 2. Habits – “Set and Forget Your Super” Reminder System Intervention: Partner with banking apps and payroll systems to offer opt-in reminders or auto-deduction features that let users set recurring voluntary contributions from their paycheck. Slogan: “A little, often, always.” Visual Idea: Animated hand pressing a “set recurring” button, with coins dropping into a growing super jar in the background. SHIFT Principle: Encourages automatic habit formation by simplifying the behaviour into a routine task that requires minimal ongoing effort. 3. Individual Self – “Be the CEO of Your Retirement” Intervention: Launch an interactive digital quiz that gives users a “Retirement Readiness Score” and personalised super strategies. Users receive badges like “Future Planner” or “Financial Boss” based on their score. Slogan: “Take Ver mais