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An elegant older woman in a charcoal suit and sneakers, holding a branded handbag, stands in a luxurious study lined with bookshelves.

demografische Merkmale: weiblich (90%), 45 – 55 Jahre, zahlt selber, gediegener Background, spielerischer Umgang mit Schmuck, Zara-Schmuck mit Echtschmuck, selber was aufgebaut, psychografische Merkmale (Interessen, Werte, Lebensstil) können sich was leisten, besitzen viel Verhaltensdaten (Kaufverhalten, Mediennutzung): Lesen: Wall Street Journal, frz. Vogue, Bunte, kein TV, kein Radio, sondern Podcasts; kaufen individuell: kleine Labels (R. Horn’s, Lobmayer, Lanz), schätzt Handwerk (finden es toll, dass es jemanden gibt, der sowas kann) kaufen bei JAR ein, haben schon alles, klassische Schmuckstücke, Fashion in Echtschmuck; Chanel-Sneakers und Hermes statt Guccci & LV; zeigen Reichtum nicht, old money, High End mit Understatement, kein Show-off, kaufen, wenn es gefällt, nicht weil sie etwas beweisen müssen, oder sie anderen gefallen wollen. Schöne, alte Sachen: gediegener Luxus, fast spießig; kaufen impulsiv und nicht geplant, Liberale Republikaner, Kultur: klassisch, Opern & Konzerte, traditionell Kein bürgerlicher Beruf Essen: immer 2-3 Gänge 2x am Tag; täglich Alkohol, Sport mit Personal Trainer Großes Thema: Reisen, sind nicht sesshaft, Sommer: Patmos (Volksnah mit easy jet, gleichzeitig abgehoben); mehrere Häuser (London, Paris, Schweiz, Gstaad, Madrid, Mailand) Kurze Aufmerksamkeitsspanne (Reisen & immer neue Eindrücke), Rastlosigkeit; Technikaffin: zeigen damit, dass sie am Pulsschlag der Zei sind, geben damit aber nicht an Herausforderung: Vertrauen (jeder will Voir plus

#fashion #portrait #interior

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