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A computer monitor displaying channel performance summary charts and data tables on a desk in an office setting.

A computer monitor displaying channel performance summary charts and data tables on a desk in an office setting.

Based on the data in team 7 beauty_analytics_activity (1).pdf, TikTok Shop generates the highest gross revenue, but it also requires by far the highest advertising spend. Channel Performance Summary Channel Gross Revenue Ad Spend Ad Spend % of Revenue Revenue After Ad Spend*TikTok Shop $1,783,442 $298,961 16.8% $1,484,481 Amazon $1,570,860 $156,014 9.9% $1,414,846 D2C Online $1,339,996 $112,557 8.4% $1,227,439 Retail Partner $721,870 $67,989 9.4% $653,881 *Revenue After Ad Spend = Gross Revenue − Ad Spend (does not include product, fulfillment, or operating costs). Which Channel Brings the Most Revenue? TikTok Shop: $1.78M Amazon: $1.57M D2C Online: $1.34M Retail Partner: $0.72M Which Channel Requires the Most Advertising? TikTok Shop: $298,961 Amazon: $156,014 D2C Online: $112,557 Retail Partner: $67,989 Is TikTok Shop's Ad Spend Too High? Compared with D2C Online: TikTok Shop spends 16.8% of revenue on advertising. D2C Online spends only 8.4% of revenue on advertising. In other words, TikTok Shop's advertising rate is about double D2C Online's. While TikTok Shop generates about 33% more revenue than D2C Online ($1.78M vs. $1.34M), it requires 166% more ad spend ($299K vs. $113K). Key Insight TikTok Shop is an excellent top-line revenue driver, but it is much less efficient from a marketing-cost perspective. D2C Online delivers: Lower ad costs Better advertising efficiency More revenue retained per sales dollar If profit growth is the objective, D2C Online appears to be the Voir plus

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