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A man in a suit and jeans stands in an outdoor market, holding a canvas bag filled with baguettes and greens.

A man in a suit and jeans stands in an outdoor market, holding a canvas bag filled with baguettes and greens.

Persona de entre 35 y 55 años, residente en zonas urbanas o semiurbanas con poder adquisitivo medio-alto. Suele tener interés en la gastronomía, la alimentación saludable y los productos artesanales. Es alguien que valora la calidad y el origen de los alimentos. Su perfil incluye tanto personas solteras que disfrutan de la cocina gourmet como familias que buscan productos saludables y de alta calidad. Nuestros clientes suelen informarse a través de blogs gastronómicos, redes sociales y plataformas digitales especializadas en productos gourmet. Les interesa conocer el origen de los productos, sus ingredientes y formas de preparación. Compran online con frecuencia y valoran la comodidad de recibir productos directamente en casa o en su negocio. También están atentos a tendencias gastronómicas y suelen participar en eventos de cata, ferias gourmet o experiencias culinarias. Voir plus

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