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Colorful mind map illustrating commercial communication concepts in French with icons and text bubbles.

A partir du texte faire une carte mentale coloré afin de mieux comprendre le texte ;La communication commerciale constitue l’investissement principal des entreprises, visant à promouvoir leurs produits. Elle joue un rôle clé dans le plan de marchéage pour favoriser la commercialisation. On distingue quatre types : La communication produit, qui crée un intérêt pour un bien ou un service en mettant en avant un avantage réel ou fictif (ex : crunch). La communication de marque, qui se pratique lorsque l’entreprise diffuse sous une même marque plusieurs produits voisins (ex : Apple, Think different). Voir plus

#mind map #infographic #education

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