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Photorealistic office desk with DreamWorks movie posters, financial summaries, and a monitor showing company data.

On the other side, DreamWorks Animation's reputation improved with more story-driven, less-jokey efforts beginning with Kung Fu Panda 1 in 2008 and How to Train Your Dragon in 2010, however the studio's movies became increasingly intellectual and/or cloying since then, hurting its financial position to the point it almost went bankrupt after a series of failures (Pacific Data was closed in December 2014). DW returned to the old formula with 2015's Home (2015), which became a major commercial hit, as it happened to Kung Fu Panda 3 and The Boss Baby. The studio itself was purchased by Universal for 3.8 billion dollars and they will start distributing their films in 2018. Jeffrey Katzenberg lost control of the studio once the purchase completed (although he stayed at the company as the head of DreamWorks New Media). Instead, the control started to be overseen by Illumination CEO Chris Meledandri. Ver más

#business #animation #office

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