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A branding advertisement on a large lightbox in a Singapore MRT station, featuring a person in a wheelchair facing a city street at sunset. The ad reads, "One day, everything changed. But the way home didn't."

A branding advertisement for Abilities Beyond Limitations and Expectations, on a large format lightbox to be placed on the wall of an MRT in Singapore, Material Size: 5,740 x 1,678 (mmW x mmH). The advertisement image should have the text "One day, everything changed. But the way home didn't." and should portray someone on a wheelchair as the charity supports those with physical disabilities to have a meaningful and productive life. Should there be some text about what the charity does since it is a relatively unknown brand? As the advertisement would be placed on the wall in one of Singapore's MRT stations, the target audience is likely to be either people with disabilities who don't really leave their home often due to the hassle, or their family members and friends who take the mrt (working crowd) and know of family or friends who got a stroke or amputation due to diabetes or disability. Ver más

#advertisement #urban #public transit

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