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Comic style illustration showing 7 steps of a retail sales process between a salesperson and customer in a store.

génère moi 7 images différentes représentant chacune des étapes de la vente :"Les étapes de la vente en face à face Vendre en magasin, ce n'est pas improviser : c'est suivre une méthode, étape par étape, pour accueillir le client, comprendre son besoin, lui proposer le bon produit et conclure la vente. Étape Objectif Ce que fait le vendeur Phrase type 1. Prise de contact Créer un climat de confiance et se rendre disponible. • Sourire, saluer • Se montrer disponible • Proposer son aide « Bonjour, je peux vous renseigner ? » 2. Découverte des besoins Identifier ce que recherche le client (besoins, mobiles d'achat). • Questionner (ouvert/fermé) • Écouter activement • Reformuler « Que recherchez-vous exactement ? » 3. Argumentation Proposer le produit adapté et montrer qu'il répond au besoin. • Présenter le produit • Relier caractéristique → avantage • Montrer, faire tester « Ce modèle est… ce qui vous permet de… » 4. Traitement des objections Répondre aux freins du client sans le contredire. • Accepter l'objection • Rassurer, argumenter • Rester positif « Je comprends, en fait… » 5. Conclusion de la vente Déclencher la décision d'achat. • Repérer les signaux d'achat • Proposer un choix simple • Valider l'accord « Je vous prépare ce modèle ? » 6. Prise de congé Terminer l'entretien de façon positive. • Remercier le client • Saluer • Inviter à revenir « Merci, bonne journée, à bientôt ! » À retenir SONCAS (étape 2) : les 6 mobiles d'achat du client — Sécurité, Orgueil, Nouveauté, Ver más

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