A stylized metallic bear head with its mouth open, roaring the word "RUGI" in bold, angular letters, set against a black car grille.

I want to design a car badge. On the left is the head of an alpine bear, probably a heraldic representation or possibly art deco in style. His mouth his open, to show that he is roaring and a stylised, almost cartoonish representation of his roar is emanating from his mouth in the form of the very rectangular, condensed, sans serif art deco-ish letters R U G I . Dynamism and emphasis are added by placing a line below and a line above the letters. The lines and the letters run upwards, from left to right, at about 30 ° from horizontal. The bear, the letters and the lines are in silver on a black background, as if they have been applied to a black radiator grille. See more