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Kingfisher beer slogan 'Crafted for Moments that Matter' emphasizing enjoyment of life events

The new slogan ‘Crafted for Moments that Matter’ is a perfect fit for the brand identification of Kingfisher as a beer that makes various significant life events even more enjoyable. The brand message will be shifted to Kingfisher strong heritage of originating in creating the perfect brew and appealing to the contemporary consumers. Matte finishes and using elements that are friendly to the environment will portray the aspect of luxury while the colour scheme will keep the brand’s colour theme but will be less saturated to depict the aspect of prestige. Thus, beer product variants like “Kingfisher Craft Series,” and a “Heritage Line” brand will target the super-premium segments. The Craft Series will have a novelty and specialty offerings with specialty brews and the Heritage Collection will present the beers as a part of the Kingfisher legacy where each beer has a story to tell. In marketing digital advertising and public relations, with storytelling as the main narrative that See more

#food #beverages #marketing

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