A second, COVID-induced channel hop was considered but averted. Many outlets reported that MGM sought to sell the rights to the film in the face of massive accruing interest amidst the film's delays, alongside millions of dollars in wasted marketing; Apple TV+ and Netflix allegedly considered the acquisition, but balked at the $600 million price tag. Amazon’s wholesale acquisition of MGM was later announced, but was not completed before the film's release; it was also reported that Amazon offered assurances that future Bond films would be released theatrically regardless See more