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On February 1, 2023, the CW appointed Heather Olander as the head of unscripted programming,[100] a position under which she reports to Schwartz.[101] In a shift away from scripted programming, it also let go of Executive VP for Current Programming Michael Roberts, and Executive VP for Development Gaye Hirsch, among other layoffs on the following day.[102][103] The CW appointed Chris Spadaccini as the chief marketing officer on February 6, 2023,[104][105] and Tom Martin as the head of business affairs and general counsel on February 9, 2023.[106][107] It later appointed Betzy Slenzak as the vice president of unscripted programming on March 30, 2023, and Ashley Hovey as the network's first chief digital officer on April 11, 2023.[108][109] On May 18, 2023, the CW unveiled its schedule for the 2023–24 broadcast season, consisting mostly of acquired shows from outside the U.S., and unscripted series.[110] Schwartz criticized the previous co-owners of the network, stating that it would no longer exist for benefiting them, and that the shows left over from the previous regimes did not perform well on linear broadcast. He added that in order to achieve profitability, the CW was focusing on acquired shows and co-productions while expanding its audience.[111] He also revealed that the network was in production or negotiations for a total of 72 shows.[112] On February 25, 2023, CW Sports was launched by acquiring the rights to LIV Golf[113] and soon expanded by acquiring ACC college See more

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