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A luxurious perfume brand concept book with sketches of bottles and logos, text descriptions, mood board elements, and architectural inspirations.

Créer un concept book complet de direction artistique pour une maison de parfum de luxe émergente appelée **Maison Altera**. L’objectif est de créer un univers de marque qui mélange : * l’héritage des grandes maisons françaises de parfum ; * une vision moderne portée par une nouvelle génération ambitieuse ; * la transformation personnelle, l’évolution et la quête de soi. L’identité centrale de Maison Altera : **"Le parfum comme symbole de transformation. Révéler une nouvelle version de soi."** La marque ne vend pas seulement un parfum, mais une expérience émotionnelle et identitaire. Chaque fragrance représente une étape de vie, un état d’esprit, une évolution personnelle. Créer un document visuel ressemblant à un véritable carnet de recherche de luxe réalisé par un directeur artistique : * pages de moodboard ; * croquis manuscrits ; * annotations au crayon ; * recherches de formes ; * essais de logos ; * esquisses de flacons ; * notes de parfumeur ; * inspirations architecturales ; * palettes de matières ; * prototypes. L’esthétique doit être : * luxe discret ; * élégant ; * intemporel ; * sophistiqué ; * minimaliste ; * avec une touche artisanale et humaine. Éviter un style trop numérique ou trop parfait. Donner l’impression d’un carnet personnel d’un créateur qui construit une maison de parfum historique. --- ## Identité de marque Nom : **Maison Altera** Signification : "Alter" vient du latin et évoque l’autre, le changement, la transformation. Philosophie : "Chaque Mehr sehen

#design #luxury #marketing

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