A sophisticated logo and event poster for the Creative & Design Summit in Marrakech, featuring golden Moroccan arch design and text.

We need to create a visual identity and logo for the first edition of the Creative & Design Summit. Here’s the brief: the association is launching a brand-new event—selective, premium, and unprecedented—entirely dedicated to creativity and design: the two disciplines that, now more than ever, create value for brands. And to mark the occasion, the Creative & Design Summit is leaving Casablanca and moving to Marrakech—the imperial city—for the first time, for three days that will leave their mark on Morocco’s creative calendar. THE THREE PILLARS OF THE EVENT The Creative Index Never before has the industry had access to such a tool. The Creative Index is a groundbreaking ranking, built on seven years of Étoiles award winners (2019–2026), cross-referenced with major national and international awards—Cannes Lions, Dubai Lynx, Prix Tilila, and others—and enriched with a key inclusion criterion. The result: a comprehensive and rigorous creative index that finally reveals, backed by data, who is doing what—and how—in the Moroccan creative landscape. The Brand Lab A space dedicated to branding, creativity, and design, The Brand Lab offers a high-level, evidence-based program focused on the challenges of branding. On the agenda is an exclusive masterclass: “How to Become a Love Brand,” which will explore the strategies that enable brands to build a strong, lasting, and emotional connection with their audiences. Mehr sehen