A branding guide for 'THE HIGH GROUND' podcast, displaying various logo lockups with a parachute, microphone, and shield emblem, plus color palette.

Color palette Primary: Deep military green — #2F5D3B Accent: Burnt gold — #C7862B Neutral: Gunmetal gray — #2B2F33 Optional background: Off-white — #F6F5F2 Typography Primary (title): Sturdy sans-serif, condensed — e.g., Bebas Neue or League Spartan. Secondary (tagline/hosts): Clean sans-serif — e.g., Inter or Roboto. Logo elements & layout variants Emblem (square) — shield/hill silhouette with microphone centered, parachute canopy and crossed chevrons above/behind the mic; podcast name wrapped around the bottom curve of the shield. Best for app icons and social avatars. Horizontal lockup — emblem left, stacked text right: top line "THE HIGH GROUND" (all caps, primary font), below in smaller caps "with Wes Viens & Guests" (secondary font). Best for website headers and merch. Wordmark — bold title only (microphone integrated into the letter "H" or as negative space in the "G"). Use for banners and low-contrast placements. Monochrome — single-color (black or white) simplified emblem for embroidery, stamps, or single-color prints. Iconography details Microphone: vintage, slightly stylized (rounded grille) to evoke conversation and podcasting. Parachute canopy: simplified arc lines forming the top of the shield; nod to Wes Viens' background without overpowering. Chevrons: two short chevrons behind the mic to reference rank and service; avoid specific insignia. Hill/ridge: layered horizontal contours at base of shield to imply "high ground" and movement. Sizing & spacing Safe Mehr sehen