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A branding collage for Terr'Impact, featuring a logo, French countryside with a village and castle, and a local market stall.

Agis en tant qu’Brand Strategy en stratégie de marque et marketing territorial spécialisé dans les marques à impact et le tourisme responsable. Je travaille sur le développement d’une marque fictive appelée Terr’Impact : une plateforme de mini-séjours en France dans des territoires ruraux en déclin, où chaque nuit réservée finance directement un projet local (école, commerce de proximité, patrimoine, sentier de randonnée, épicerie, etc.). Les voyageurs peuvent visualiser l’impact concret, mesurable et chiffré de leur séjour afin de créer un lien émotionnel fort avec le territoire visité. Il faut que tu me créer une charte graphique complète de l’entreprise avec un logo, palette de couleurs…. L’esthétique doit être en cohérence avec le positionnement défini qui est le suivant : Terr’Impact aide les voyageurs à découvrir la France rurale autrement, en transformant chaque séjour en soutien direct à un projet local. Promesse : voyager moins standard, plus utile, plus authentique. Preuve : impact chiffré et traçable par réservation. Bénéfice émotionnel : se sentir acteur du renouveau d’un territoire. Territoire de marque : voyage responsable, slow tourisme, régénération locale, authenticité française. Mehr sehen

#brand design #tourism #rural landscape

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