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A vibrant rooftop bar at sunset with people socializing, a city skyline, and a sign for 'NOSTALGIA Le jeudi des classiques hip-hop & R&B'.

BRIEF COMMUNICATION NOSTALGIA Brique House Summer Club — Rooftop Brique House La Maillerie Lancement : jeudi 23 juillet Objectif du document Donner à l'équipe communication un cadre clair pour imaginer l'identité visuelle, les codes éditoriaux et les supports de lancement du concept NOSTALGIA. 1. Le concept NOSTALGIA est la résidence du jeudi soir au rooftop de Brique House La Maillerie. Le concept est centré sur les classiques hip-hop et R&B des années 90 et 2000, avec quelques touches pop crossover cohérentes. Ce n'est pas une soirée old school généraliste. C'est un rendez-vous urbain, générationnel, chantable et fédérateur, pensé comme un afterwork qui monte naturellement en puissance. 2. La promesse • Signature principale : Le jeudi des classiques hip-hop & R&B • Promesse éditoriale : Le rooftop qui rejoue les classiques hip-hop & R&B d'une génération • Idée centrale : les sons que notre public connaît par cœur, dans un cadre rooftop premium et accessible 3. Objectifs communication • Installer un rendez-vous lisible et mémorisable tous les jeudis • Faire comprendre immédiatement l’ADN musical du concept • Créer de la désirabilité visuelle et sociale autour du rooftop • Faire venir tôt : warm up 18h–20h, pic 20h–23h • Soutenir les objectifs business : 400+ personnes / 10 000 € HT minimum 4. Public visé • 25–40 ans, métropole lilloise • Sensibles aux classiques hip-hop / R&B / old school urbain • Aiment les rooftop, afterworks, lieux de vie, sorties gratuites, food et Mehr sehen

#nightlife #cityscape #music event

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