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A black rectangular cologne bottle with 'BENETTON PULSE EDGE' printed in white on a beige background.

Initial Launch, Benetton Pulse: Edge (Men’s Cologne): A men’s cologne designed to reflect style, confidence, and everyday authenticity. The scent opens with crisp citrus notes like bergamot and grapefruit, complemented by calming lavender and earthy sage in the middle, and anchored by warm cedarwood and musk. This fragrance profile is fresh and modern, making it easy to wear daily while still distinct enough to feel personal. will use clean, minimal packaging inspired by Benetton’s European fashion heritage. The men’s bottles will be squared, matte, and slightly industrial in feel, while the women’s will be more curved and soft, using subtle pastels and light metallic finishes. Packaging avoids overly gendered clichés, instead promoting a modern, stylish image that speaks to young, progressive consumers. The entire fragrance collection will be positioned in the premium-mass category, with retail prices around $65–$75 CAD for a 50ml bottle. This range is competitive but affordable, making the product accessible to students and young professionals who want quality without spending luxury-brand prices. The price also supports the perception of the product as fashionable and aspirational. want to generate this cologne Mehr sehen

#product photography #fragrance #still life #illustration

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