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An exhibition booth for a yarn company, featuring displays of colorful yarn and knitted projects, with people browsing.

Ich brauche eine Visualisierung eines Messestandes 16 x 6 m. Er ist für gruendl.com und soll interaktive Elemente enthalten: Ja — auf der h+h würde ich es etwas anders denken. Dort sind die Besucher:innen ja bereits sehr DIY-affin bzw. kommen als Händler:innen, Einkäufer:innen, Fachpublikum oder Creator. Deshalb sollte der Stand nicht nur „Spielerei“ sein, sondern Neuheiten präsentieren, Inspiration liefern und gleichzeitig einen Grund geben, länger am Stand zu bleiben. Ich würde den Stand als eine Art „Gründe Creative Lab“ denken: 1. 🧶 Die „Wollneuheiten-Bibliothek“ Die neuen Garne stehen nicht einfach im Regal, sondern werden in fertigen Projekten präsentiert. Pro Garn: Original-Knäuel fertiges Strick-/Häkelprojekt Farbfächer Material-/Haptik-Info QR-Code zur Anleitung kleine „Warum dieses Garn?“ Story Beispielsweise: NEU: Garn XY 12 Farben · 70 % Wolle · besonders weich · ideal für … Fühl es. Sieh es. Mach es. Das schafft sofort die Verbindung zwischen Produkt → Projekt → Inspiration. 2. ✨ „Touch & Try“ Eine zentrale, sehr haptische Station. Nicht nur Garn anschauen, sondern: „Fühl 5 Garne – erkennst du sie?“ oder: „Welches Garn steckt hinter diesem Projekt?“ Neben jedem fertigen Projekt liegen mehrere Garnproben. Besucher:innen müssen das richtige Garn ertasten bzw. zuordnen. Das ist besonders passend für Wolle, weil Haptik ein enorm wichtiger Kaufgrund ist. 3. 🎨 „From Yarn to Project“ Das könnte die zentrale Geschichte des Standes werden. Eine visuelle Abfolge: GARN → Mehr sehen

#exhibition #crafts #textile

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