Elena, 28 years old, lives in Kyiv, single. Has a higher education in the field of humanities or business sciences, works as a marketer, PR manager or freelance designer. Income — average+, allows herself coffee every morning and a healthy lunch every day. Leads an active lifestyle: fitness, yoga, Pilates. Follows her diet: avoids gluten, sugar, chooses fresh ingredients. Doesn’t have time to cook, but doesn’t want to eat just anything. Orders food via Glovo, Bolt, Raketa — home and office. Values: health, clean eating, environmental friendliness, transparency of dish ingredients, speed of service, aesthetics of food (“instagrammable”). Active on Instagram, TikTok, YouTube Shorts, subscribes to wellness/beauty/food bloggers. Often makes Stories, leaves reviews, appreciates brands that are responsive on social networks Mehr sehen