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An infographic titled 'Produktpolitik' with the Flensburger Brauerei logo. It shows different beer bottles and packaging across sections like Innovation, Variation, Differentiation, Elimination, and Packaging, illustrating product strategy concepts.

rstelle eine professionelle, betriebswirtschaftliche Infografik im Querformat. Der Hintergrund im oberen Bereich (Header) ist komplett schwarz. Darunter ist das Bild in 5 helle Inhaltsboxen aufgeteilt. Kopfzeile (Schwarz): Oben links ist das goldene Logo der "Flensburger Brauerei" (ein historisches Segelschiff). Daneben steht in großer weißer Schrift "Produktpolitik". Ganz rechts steht eine klassische, grüne Flensburger Pilsener-Flasche mit Bügelverschluss als "Bestseller-Modell". Box 1 (Oben links - Innovation): Eine gläserne Bügelverschlussflasche mit klarem Wasser und spritzenden Wassertropfen (Flensburger Wasser). Box 2 (Oben Mitte - Variation): Zwei grüne Flensburger-Flaschen mit einem Pfeil dazwischen (Vorher -> Nachher). Die linke ist aus normalem Glas, die rechte leuchtet leicht bläulich, um einen UV-Filter zu symbolisieren. Box 3 (Oben rechts - Differenzierung): Vier verschiedene Flensburger Bügelverschlussflaschen stehen nebeneinander in einer Reihe: Ein grünes Pils, ein braunes Dunkelbier, ein helles Gold-Bier und ein Pils mit blauem 0,0%-Etikett. Box 4 (Unten links - Elimination): Eine Flasche mit trübem Flensburger Weizenbier. Ein sehr großes, rotes "X" ist über die Flasche gezeichnet, um zu zeigen, dass sie aussortiert wird. Box 5 (Unten rechts - Verpackung): Ein offener Sechserträger (Sixpack) aus Pappe, daneben ein blauer Getränkekasten für 20 Flaschen, gefüllt mit grünen Flensburger-Flaschen. Daneben steht eine riesige, überdimensionierte grüne Mehr sehen

#infographic #business #product marketing

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