On April 26, 2016, The Wall Street Journal reported that Comcast, whose subsidiary Universal Pictures recently entered a distribution deal with the live-action DreamWorks via Amblin Partners, was in talks to acquire DreamWorks Animation for more than $3 billion.[76] Two days later on April 28, 2016, Comcast officially announced that its NBCUniversal division will acquire DreamWorks Animation for $3.8 billion, valuing the company at $41 per share.[77] Jeffrey Katzenberg was to remain involved in the company as head of DreamWorks New Media and as a consultant to NBCUniversal, but was to cede control of the studio to Illumination's CEO Chris Meledandri, who would at the time oversee both studios.[78] The sale was approved by board members, but subject to regulatory approval.[79][80] At Guggenheim Partners' TMT Symposium, NBCUniversal CEO Steve Burke discussed how the purchase of DWA would fit into its business strategies. Burke explained that Meledandri planned to "take a lot of the existing DreamWorks franchises and add value as we create new franchises", and that the main goal was to "[take] the low-single-digit returns of the movie business and turn it into a different kind of business" by creating new intellectual property that can be merchandised and adapted into theme park attractions. Burke reaffirmed a commitment to animated features, stating that Universal Pictures would be able to release as many as four animated films per-year, divided between DreamWorks and Mehr sehen