• Digital Blueprint (=Mood Board or Infographic)must be a "Side-by-Side" visual comparison: 1 Left Side: A "Promised Vibe" collage (Clean, Professional, DMO images). 2 Right Side: An "Influencer Reality" collage (Filtered, Action-oriented, Social Media screenshots). 3 Center: Their Stereotype Map—3 keywords describing the "DNA Gap" they expect to find in Budapest. 1 "The DNA Gap is the friction between the identity a city wants to have and the behaviour the city actually encourages. It is the difference between what we are told to see and what we are shown to do." Výtvor mi toto pre Budapešť na tému, overtourism and Night ekonomy governance ako hlavný nadpis použi overtourism and Night ekonomy governance a nadpis ľavej strany bude DMO perspective a použi obrázky zo stránky visit Budapešť ktore ukazujú night life ktorý chce mesto prezentovať aj keď to nieje realita a nadpis pravej strany bude influencer reality Mehr sehen