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Vibrant illustration depicting online shopping addiction and its impacts, with a brain, smartphone, 'Temu' and 'Shein' packages, currency, and a cargo ship on stormy waters.

[Séquence 1 : L'Ancien Monde et le piège du clic] Voix off : Salut tout le monde ! Aujourd'hui, nous allons décrypter un séisme économique et écologique qui tient dans un tout petit emballage plastique. [Dessin : Une main dessine au centre un petit colis gris typique, puis ajoutez les logos "Temu" et "Shein"] Voix off : Bienvenue dans l'ère de l'ultra fast-fashion. Pendant des années, ces géants asiatiques ont totalement bouleversé le commerce mondial. Leur secret réside dans une production dopée aux algorithmes. Shein ajoute jusqu'à 10 000 nouveaux modèles par jour sur son site. [Dessin : Un smartphone avec un pouce qui scrolle frénétiquement à l'infini, une pluie d'étiquettes de prix tombant de l'écran : 2€, 4€, 1,50€] Voix off : Mais le vrai coup de génie de ces applications, notamment Temu, c'est la "gamification". Elles utilisent des biais cognitifs pour nous pousser à l'achat : des roues de fortune, des comptes à rebours angoissants, des notifications permanentes. C'est ce qu'on appelle des "dark patterns", des interfaces trompeuses. Éthiquement et socialement, c'est la première grande faille RSE de ce modèle : la création d'une addiction à la surconsommation. [Dessin : Un cerveau humain avec une petite roue de casino à l'intérieur et des yeux hypnotisés en forme de spirale] Voix off : Et les chiffres donnent le vertige. En 2025, la France a vu déferler plus de 826 millions d'articles importés d'Asie. Ce tsunami reposait sur une faille douanière majeure : l'exonération Mehr sehen

#illustration #e-commerce #social commentary

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