SLIDE 2 — Nurturing Sequence for Paid Social Leads (Layer Picker) Title: Exemplary Nurturing Journey — Paid LinkedIn Lead Visual idea: Timeline (Day 0 → Day 21) with touchpoints Proposed Nurturing Sequence Day 0 – Immediate Value Automated email: Case study download link Short summary: “Why layer picking optimization matters now” CTA: “Reply if this is a current or future project” Day 2–3 – Human Touch Personalized outreach (email or LinkedIn): Reference their role/industry Ask 1 qualifying question: “Are you exploring layer picking for throughput, labor reduction, or space optimization?” Day 7 – Education Send Layer Picking Optimization article (from Körber link you shared) Focus on: ROI Flexibility Integration with existing systems Day 14 – Proof & Authority Share: Short success metric Relevant customer reference (industry-based) Soft CTA: “Worth a 15-minute exchange?” Day 21 – Qualification or Exit If engaged → qualify & transfer to sales (SQL) If inactive → long-term nurture stream What you emphasize: Not aggressive Value-first Designed to build trust before sales Mehr sehen