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Two conceptual Chanel logo designs, gold on black, featuring stylized interlocking C's and modern typography, on a leather surface.

Create two logos that meet the requirements of the text below. Use the colors attached. Make sure that one of the two is easy to create in Photoshop. these are the requirements: Creative Brief Company name Chanel Overview Chanel wants to replace its iconic logo with a new, more modern design that better appeals to younger digital customers. The new logo should convey innovation, minimalism, and luxury while preserving the brand’s character. Company background Chanel was founded by Coco Chanel in 1910 in Paris and is now one of the most well-known luxury brands in the world. The brand is known for elegant fashion, perfumes, and timeless luxury combined with innovation. Objective The new logo must be modern, minimalistic, and premium. The design should perform strongly in digital contexts and subtly reference the current Chanel logo. Target audience Gen Z and young millennials interested in luxury, fashion, and digital trends. The logo should also remain appealing to existing Chanel customers. Logo style Minimalistic, elegant, and modern with a premium feel. The design should be clean, timeless, and digital-friendly. Color scheme Competition Brands with a strong modern and digital image. Chanel wants to refresh its branding to remain relevant. Examples: Louis Vuitton, Dior, and Gucci. Stakeholders Client: Chanel Marketing Manager: Marith Verstrael Timeline • First draft due: 17/05/2026 • Final version due: 17/05/2026 Deliverables 1. “finalized color sketches” as PSD files 2. 2 Mehr sehen

#logo design #branding #luxury fashion

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