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A bustling, vibrant eco-friendly supermarket with customers, fresh produce, digital screens with sustainability tips, and signs for "Origen Veritas Days" and "Zero Waste."

fes una imatge sobre aquest projecte si fos real A partir del repte: ’’com fer que l’interior d’un supermercat Veritas sigui a tractiu a clients de la generació Z i alhora sigui sostenible?’’ hem desenvolupat una proposta de solució que consisteix en: La nostra idea és que Veritas compri productes directament dels agricultors i crei aliances justes amb ells, garantint preus justos i reduint l'empremta de carboni. Per atraure la Generació Z, la clau seria mostrar l'origen real dels productes mitjançant codis QR, dades clares sobre l'impacte ambiental i visites a les finques. Col·laborar amb microinfluencers locals que ho comuniquin de manera honesta i propera, convertint els joves no només en consumidors, sinó en part d'una comunitat compromesa amb la sostenibilitat real. També podem plantejar una activitat potent que seria crear “Dies de l'Origen Veritas” on els joves puguin conèixer l'agricultor darrere del producte a través d'esdeveniments a botiga i xarxes socials: degustacions, xerrades breus, tallers de cuina sostenible o fins i tot connexions en directe amb les finques. L'experiència es pot estendre amb reptes a xarxes (per exemple, cuinar amb ingredients km 0 i pujar-lo a TikTok o Instagram), premis sostenibles i codis QR que desbloquegin contingut exclusiu. Així, Veritas no només ven productes, sinó que ofereix una vivència participativa, educativa i alineada amb els valors de la Gen Z. Quins recursos materials necessitaria? Espais a les botigues Veritas per fer Mehr sehen

#supermarket #sustainability #eco-friendly

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