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A woman stands looking at a digital advertisement for Dior Forever foundation in a bustling airport terminal.

Concevoir le message publicitaire : Créer un concept de campagne avec un message qui s'adapte à un affichage numérique. Cela doit inclure des éléments visuels, des animations, des vidéos courtes ou des contenus interactifs. Il est important que le message soit adapté à l'environnement numérique et qu'il utilise les fonctionnalités uniques du DOOH (par exemple, l'interactivité, les capteurs de mouvement, l'intégration en temps réel avec des événements ou la météo, etc.). Vous présenterez votre campagne sous la forme d'un Story Board SCENE N… Avec 6 images au-dessus Description en dessous Il sera nécessaire d'avoir une vidéo courte Ça doit être une STORY BOARD Pour la marque Dior c’est un fond de teint design noir et le produit beige et c’est réalisé dans une aéroport (il faut un grand L’écran affiche le fond de teint Dior Forever. SCÈNE 1 – VOYAGEURS DANS L’AÉROPORT Texte sous l’image dans Canva : Des voyageurs marchent dans le terminal avec leurs valises. Un écran publicitaire numérique attire leur attention. SCÈNE 2 – APPARITION DU PRODUIT Texte sous l’image : L’écran affiche le fond de teint Dior Forever. le flocon est noir tout entier et l’intérieur une couleur beige (le design ressemble à un rouge à lèvre, c’est en stick) Animation : • rotation du flacon • lumière élégante • zoom sur la texture Scène 3 : interaction avec l’écran Texte sous l’image : Un voyageur s’arrête devant l’écran. Grâce à une caméra interactive, l’écran devient un miroir virtuel. Scène 4 : analyse Mehr sehen

#airport #advertising #people

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