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A vibrant digital illustration of a football stadium with a goalkeeper kicking a ball. A golden trophy stands in the goal, and a path of soccer balls across the field is labeled with Portuguese text related to game stages and a bank campaign.

BRIEFING – CARTAZ A3 “MUNDIAL DE CRÉDITO PESSOAL” Objetivo Criar um cartaz A3 horizontal, estilo jogo de tabuleiro, para uma campanha comercial interna do Banco CTT, inspirada num Mundial de Futebol. O cartaz será colocado nas lojas para acompanhar semanalmente a evolução da campanha através de autocolantes de bolas de futebol. O design deve ser profissional, corporativo e apelativo, evitando um aspeto infantil. Formato * A3 horizontal * Preparado para impressão * Fundo com estádio de futebol moderno * Campo de futebol em perspetiva * Predominância das cores Banco CTT: * Vermelho * Branco * Preto * Utilizar o logótipo oficial do Banco CTT (fornecido pelo utilizador). Título MUNDIAL DE CRÉDITO PESSOAL Banco CTT Subtítulo: Marca Golos. Supera Objetivos. Torna-te Campeão. Conceito visual O percurso representa uma jogada de futebol. Começa: Guarda-redes a efetuar um pontapé de baliza. Depois: Uma linha pontilhada representa a trajetória da bola. Ao longo do campo existem 8 bolas brancas distribuídas em zigue-zague, simulando passes entre jogadores. Termina: Bola a entrar na baliza adversária. Atrás da baliza: Taça dourada. Bolas São 8 bolas brancas. Diâmetro: 30 mm (dimensionadas para receber um autocolante circular de bola de futebol de 30 mm.) Quando a etapa é cumprida é colado um autocolante de bola de futebol sobre a bola branca. Jornadas As bolas representam: Jornada 1 Jornada 2 Jornada 3 Oitavos de Final Quartos de Final Meia-final Final Grande Final Mehr sehen

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