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Mobile app design for MoveTogether, showing the app interface on a phone and promotional text for smart, strong, and inclusive rides.

1. Réflexion autour de la Direction Artistique (DA) Cible et Positionnement Public : Étudiants (18-25 ans), budget limité, besoin de mobilité flexible et économique. Valeurs : Accessibilité, simplicité, communauté, écologie (covoiturage = réduction de l’empreinte carbone). Tonalité : Jeune, dynamique, inclusive, et rassurante (sécurité pour les utilisateurs, surtout pour les options "spécial femme" ou "handicap"). Palettes de couleurs proposées Primaire : Bleu électrique (#2E86C1) → Confiance, technologie. Vert menthe (#48C9B0) → Écologie, fraîcheur. Jaune vif (#F4D03F) → Énergie, convivialité. Secondaire : Gris clair (#ECF0F1) → Neutralité pour les arrière-plans. Noir (#2C3E50) → Texte, élégance. Accents : Rose (#E91E63) → Pour l’option "spécial femme". Bleu foncé (#1A5276) → Pour l’option "handicap" (accessibilité). Typographie Titre/Logo : Poppins Bold (moderne, lisible). Texte : Roboto Regular (neutre, adapté aux interfaces mobiles). Boutons : Poppins SemiBold (pour les CTA). Style Graphique Illustrations : Lignes épurées, formes géométriques (cercles, hexagones), style flat design ou minimaliste. Icônes : Inspiré de Material Design (Google) ou Feather Icons (légères et modernes). Effets : Ombre portée légère pour les boutons, dégradés subtils pour les fonds. Logo : Concepts Idée 1 : Un volant de voiture stylisé intégré dans une bulle de dialogue (pour le côté "blabla"). Idée 2 : Une voiture simplifiée avec des flèches circulaires (mouvement, partage). Idée 3 : Un Mehr sehen

#ui/ux design #mobile app #technology

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