An infographic titled "B2B & B2C DELIVERY MARKET LANDSCAPE" showing market size data with numbers for total theoretical, addressable, and serviceable available markets, a pie chart for SAM demographics, and Katch! app penetration on a smartphone against a map background.

I want to prepare a slide on B2B and B2C delivery market size. This includes Total theoretical market, total addressable market, servicable market and penetration ; •Total Theoretical Market (TTM): The total population of Kuwait. This represents the absolute maximum market size if every individual in Kuwait were to use Katch!. •TTM: 4,918,570 (Source: PACI most recent available data – July 2024) •Total Addressable Market (TAM): The portion of the population adjusted for age. Individuals below 15 and above 60 are excluded, as they are considered less likely to be core users of a multi-service app. •TAM: 3,819,477 (78% of the total population) •Serviceable Available Market (SAM): TAM further adjusted for income estimates to include high and medium income, based on profession and nationality. (All Kuwaitis are classified as “High Income”. Non-Kuwaitis are classified based on their profession as follows: High Income: Legislators, senior professionals, and associate professionals. Medium Income: Clerks and sales service workers. Low Income: Agricultural, fishery, craft workers, production monitors, and regular work professionals.) •Current penetration: This represents the estimated number of downloads of the Katch! App in Kuwait – approximately 200 thousand as of Dec-2024. •Significant potential remains to be tapped in numerous service categories not yet launched by Katch!. Mehr sehen