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A green ice cream tub with white and black sprinkles, a pink label, and black text that reads "COOKIES, FLUFF & CAKE".

A green ice cream tub with white and black sprinkles, a pink label, and black text that reads "COOKIES, FLUFF & CAKE".

======================================================================== MY OFFICIAL ICE CREAM BRAND BLUEPRINT ======================================================================== ------------------------------------------------------------------------ 1. BRAND CONCEPT & POSITIONING ------------------------------------------------------------------------ * Brand Vibe: Crazy, bold, fun, and modern premium ice cream. * Business Model: Starting at local food markets/festivals, scaling up to independent cafes and farm shops. ------------------------------------------------------------------------ 2. PACKAGING & LOGO DESIGN ------------------------------------------------------------------------ * The Tub: Vibrant solid green exterior background. * The Tub Pattern: Scattered black sprinkles and creamy-white sprinkles printed directly on the green. * The Main Label: Natural-textured, pastel-pink sticker placed dead-centre on the front. * Label Accents: Thin, clean, sharp black geometric lines framing or cutting horizontally through the pink. * Text: Brand name and flavours printed inside the pink label in a bold black font. ------------------------------------------------------------------------ 3. THE LAUNCH MENU (SIGNATURE FLAVOURS) ------------------------------------------------------------------------ FLAVOUR 1: COOKIES, FLUFF & CAKE * The Base: Rich, tangy cheesecake ice cream made with real cream cheese. * The Crunch: Heavy folds of crushed dark chocolate cream cookies Mehr sehen