jammed cars = excess aldosterone being produced They're entering from on-ramps, merging uncontrollably into the main road, creating a traffic jam (symbolizing hypertension). Product X = aldosterone synthase inhibitor. It's blocking the on-ramps—preventing the cars from entering in the first place, stopping the jam at the source. The “CONTROL” lane is now visibly free of traffic, because no new cars (aldosterone) are entering that route—the synthase is shut down. The distant heart on the horizon still represents BP goal, now made possible by cutting off the root cause. All cars should be going in the same direction. The one product x car should look dynamic and one-of-a-kind. Keep the visual simple. Mehr sehen