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Adults in a meeting in a bright kindergarten room, with children playing outside on a sunny playground.

Öffentlichkeitsarbeit hilft dabei, das Image der Kita aktiv zu gestalten und nicht dem Zufall zu überlassen. Sie macht das individuelle Profil und die pädagogischen Schwerpunkte der Kita sichtbar. Eltern vergleichen Kitas heute genau und achten auf Konzepte, Qualität und Förderangebote. Eine aktuelle Konzeption, hinter der das gesamte Team steht, ist die Grundlage einer guten Außendarstellung. Öffentlichkeitsarbeit stärkt die Zusammenarbeit mit Eltern im Sinne einer Bildungs- und Erziehungspartnerschaft. Die Kita sollte sich als wichtige Bildungs- und Erziehungseinrichtung im Stadtteil oder in der Gemeinde präsentieren. Ohne gezielte Öffentlichkeitsarbeit entsteht das Bild der Kita oft durch Gerüchte, Einzelmeinungen oder zufällige Ereignisse. Öffentlichkeitsarbeit umfasst sowohl die interne Kommunikation (Team, Träger) als auch die externe Kommunikation (Eltern, Öffentlichkeit). Jede Mitarbeiterin und jeder Mitarbeiter trägt durch das eigene Verhalten und den Kontakt mit anderen zur Außenwirkung der Kita bei. Professionelle Öffentlichkeitsarbeit erhöht den Bekanntheitsgrad, stärkt das Vertrauen und hilft, Förderer, Partner und neue Mitarbeitende zu gewinnen. Mehr sehen

#kindergarten #daycare #meeting

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