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A group of people cycling on a cobblestone street towards a modern Green Fit gym building with solar panels and bike charging stations, under a sunny sky.

Erzeuge eine Grafik für einen Instagram Post für ein smartes nachhaltiges Fitnessstudio mit dem Namen Green Fit zu folgender Kampagne: Kampagnenplan: Bike-to-Gym-Challenge Potsdam West Ziel der Kampagne Die „Bike-to-Gym-Challenge Potsdam West“ soll Mitglieder und Interessierte motivieren, mit dem Fahrrad zum Training zu kommen und dabei aktiv CO₂ einzusparen. Gleichzeitig soll: die nachhaltige Positionierung von Green Fit gestärkt werden die lokale Community im Stadtteil Potsdam-West eingebunden werden die Bekanntheit des Studios erhöht werden zusätzliche Probetrainings generiert werden Die Kampagne knüpft direkt an das Nachhaltigkeits- und Energiekonzept von Green Fit an (z. B. Fahrradgarage mit Lademöglichkeiten und Energieerzeugung im Studio). Zielgruppe Studierende Berufstätige im Stadtteil Potsdam-West bestehende Mitglieder von Green Fit fahrradaffine Potsdamer:innen Kampagnenzeitraum Idealer Zeitraum: Mai–Juni (parallel zur STADTRADELN-Aktion in Potsdam) Dauer: 3 Wochen Dieser Zeitraum ist besonders geeignet, weil: viele Menschen häufiger Fahrrad fahren STADTRADELN bereits eine etablierte Plattform bietet Outdoor-Mobilität im Frühling zunimmt Kooperation: STADTRADELN Green Fit erstellt ein eigenes Team: „Green Fit Potsdam West“ Mitglieder und Interessierte können: sich über die STADTRADELN-App anmelden ihre Kilometer tracken für das Green-Fit-Team Kilometer sammeln So wird Green Fit Teil einer bestehenden nachhaltigen Stadtinitiative. Maßnahmen 1. Challenge-Start im Mehr sehen

#fitness #cycling #sustainability

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