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A diverse group of smiling healthcare students in colorful scrubs stands and kneels in a brightly lit hallway, with text "Shape Lives, Forge Paths!".

Werbung für anwerbung azubis. bin in der heilerziehungspflege und soll für die Lebenswege e.v eine Werbung kreeiren zur azubi anwerbung, also junge zielgruppe cool und ansprechend. Bild mit catchy und besonderem slogan, der im kpf bleibt und lust macht sich dort zu bewerben. Folgendes soll innerhalb des bildes ersichtlich werden bzw der slogan muss zb nach dem KISS prinzio sein und rheorische mittel haben. das ist der erwartungshorizont wie es bewertet wird also ignorier die punktzahlen etc. Denk dran wir werben für die heilerziehungspflege und die arbeit in wohnhäusern der lebenswege e.v. Einleitung (5 P.) 5 ... benennt ... Ø Grund der Werbung/Werbeziel/Absicht Ø Zielgruppe Ø Veröffentlichungsort/-form Ø Firma Haup<eil (65 P.) … analysiert die verschiedenen Bausteine der Werbung Slogan / Bodytext 10 Merkmale erfüllt? Ø Sprachliche MiKel Ø Kurz/prägnant Ø Wirkung Ø zielgruppengeeignet? Ø EmoOon Bedürfnisse (Maslow) 10 Ø Welche Bedrüfnisse werden angesprochen und wie? Ø Wirkung AIDA/KISS 10 Ø AKenOon (mit jeweils konkreter Erklärung) Ø Interest Ø Desire Ø AcOon Kiss: Keep it short and simple (konkrete Erklärung) Bildanalyse 30 Ø Was ist zu sehen? Ø Eyecatcher? Ø Verhältnis Bild und Text Ø Anordnung im Bild Ø Ansprechendes Bild? Ø Farbanalyse und Wirkung der Farbe (warum wurden speziell diese Farben verwendet?) Ø ManipulaOon vs. AuthenOzität Ø Inwiefern wurde manipuliert? Warum ist sie trotzdem authenOsch? 5 Schluss (15 P. Mehr sehen

#healthcare #recruitment #group photo

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